Case Study: Fayetteville Automarts achieves 100% sales adoption and streamlined lead management with DealerSocket

Fayetteville Automarts Experiences Incredible Results Upon Switching from ADP Web CRM to Dealersocket

Fayetteville Automarts, led by Internet Director Terry Moore, was struggling with limitations of ADP Web CRM — it wouldn’t allow remote access, lacked OEM integration, and produced more downtime and poor accountability than the dealership needed. To solve those challenges they switched to DealerSocket’s CRM to get a more reliable, dealership-focused system.

DealerSocket implemented its CRM along with Manager, Sales and Service Dashboards, Daily Checkout workflows, MobileCRM and the Desking Tool, plus ongoing training and WebEx support. The result: far less downtime than their prior ADP/Reynolds systems, 100% sales-team buy-in, clearer accountability ("If it’s not in DealerSocket, it didn’t happen"), faster internet-lead handling and improved desking that helps them sell more cars. DealerSocket continues to be central to their sales and service processes.

Fayetteville Automarts

Terry Moore

Internet Director