Case Study: Deals on Wheels achieves increased proficiency and profits with DealerSocket IDMS

Deals on Wheels improves proficiency and profits by switching from AutoStar to DealerSocket’s IDMS

Deals on Wheels, a three‑location independent dealership group in Montana, needed to replace its decade‑old AutoStar DMS with a modern, cloud‑based system. In October 2020 the company selected DealerSocket’s IDMS (and implemented DealerSocket CRM) to modernize reporting, stop recurring data‑loss backups, and improve day‑to‑day operations across sales, inventory and collections.

DealerSocket delivered a web‑based IDMS with customizable, Excel‑style reporting and tight CRM integration that gave Deals on Wheels real‑time dashboards and automated lead flow. That visibility helped the dealer track inventory cost, reconditioning and acquisition metrics to drive down cost of goods and emerge with more inventory than competitors, made lead handling “10 times” more efficient, improved collections pacing via custom widgets, eliminated nightly 10–15 minute backup routines, and saved substantial field man‑hours—boosting overall proficiency and profits.

Deals on Wheels

Brian Meyers

Chief Financial Officer