Case Study: Motors Northwest maximizes profit with DealerSocket Inventory+

DealerSocket’s retail focus helps Motors Northwest maximize profit

Motors Northwest, a Tacoma, Washington dealership led by General Manager JT Curry, needed a better way to retail used vehicles profitably. After trying a competitor’s tool, the team found it too focused on wholesale-style pricing and lacking the customization they needed for descriptions and merchandising, so they returned to DealerSocket’s Inventory+.

With DealerSocket’s Inventory+ and TrueTarget, Motors Northwest was able to price vehicles with market context, protect margins, and support sales conversations with data-driven reports. The dealership also linked Inventory+ with DealerFire’s Engine 6 website platform to keep inventory and promotions updated, helping the team focus on sales while maximizing profit on each car.

Motors Northwest

JT Curry

General Manager