Case Study: J. Pauley Toyota achieves 2.4x lead growth and increased sales with DealerSocket's integrated website and CRM

DealerSocket’s Integrated Product Suite Transforms J. Pauley Toyota Into a Digital Powerhouse

J. Pauley Toyota faced persistent consumer complaints about its old website and wanted a modern, integrated digital solution. Internet Sales Manager Adam Nobles evaluated multiple vendors and selected DealerSocket, first for its DealerFire responsive, mobile-native website and then for DealerSocket CRM, attracted by DealerSocket’s white-glove digital marketing approach and the promise of tight website-to-CRM integration.

DealerSocket implemented DealerFire with a price-unlock feature plus DealerSocket CRM and its CrossFire tracking and List Builder tools to route website behavior into the CRM and automate targeted follow-ups. In a four-month span the site captured 796 leads with 99 resulting sales, up from 335 leads and 63 sales the prior year, and the CrossFire trail and customizable CRM widgets allowed more precise, timely outreach—demonstrating clear increases in lead capture and closed deals driven by DealerSocket’s integrated solution.

J. Pauley Toyota

Adam Nobles

Internet Sales Manager