Case Study: San Francisco Toyota achieves 40% increase in lead conversion rates with DealerSocket

DealerSocket’s Integrated Product Suite Drives 40% Increase in Conversion Rates for San Francisco Toyota

San Francisco Toyota, a downtown San Francisco dealership operating nine buildings and three showrooms, needed a way to manage distributed inventory and support Toyota’s new SmartPath online buying workflow. They selected DealerSocket, adding a DealerFire website and using DealerSocket’s CRM with CrossFire integration to keep inventory and customer activity synced and enable remote car‑buying and financing.

DealerSocket implemented a DealerFire site with real‑time Dealer Daily syncing and CrossFire website‑to‑CRM integration so shoppers could pick vehicles, see accurate pricing, apply for financing, and have salespeople resume the process in-store. Within a month San Francisco Toyota posted record financial months and measurable gains: a 40% increase in lead conversion rate, 102% increase in custom landing page traffic, 173% increase in blog traffic, and a 240% increase in keywords ranking in the top 10 — demonstrating DealerSocket’s integrated solution improved lead management, follow‑up, and grosses.

San Francisco Toyota

Doug Donnellan

General Manager