Case Study: Burger Chrysler Jeep boosts appointments and increases average front-end gross by 55% with DealerSocket CRM

DealerSocket’s CRM reveals key marketing opportunity for Burger Chrysler Jeep

Burger Chrysler Jeep, an Indiana dealership led by Ethan Caldwell, faced underused customer data and inconsistent lead follow-up that limited repeat business and internet marketing performance. They adopted DealerSocket’s CRM to centralize customer records, improve lead-management discipline, and take advantage of automated audience-targeting and campaign tools.

By tightening lead processes and using DealerSocket to build targeted lists and launch campaigns, Caldwell doubled the volume of completed CRM tasks, increased appointments created and sold, and raised average front-end gross per vehicle retailed by 55%. DealerSocket’s CRM also sped campaign execution and provided dashboards and ROI reports that delivered clear, measurable improvements in sales and marketing performance.

Burger Chrysler Jeep

Ethan Caldwell

E-Commerce and Marketing Director