Case Study: Auffenberg Chevrolet Buick GMC achieves a banner quarter — 10% more units and 29% higher retail profit — with DealerSocket

DealerSocket’s CRM and Auto/Mate DMS Power Auffenberg Chevrolet Buick GMC to Banner Quarter

Auffenberg Chevrolet Buick GMC in Farmington, Mo., faced potential COVID-19 disruption and a shortage of used inventory heading into Q2 2020. To protect profitability and boost new-vehicle sales, General Manager Barry Pannett relied on DealerSocket’s CRM and the integrated Auto/Mate DMS to streamline processes and tighten lead response.

DealerSocket delivered mobile CRM, automated email campaigns, a customizable home dashboard and a new Desking tool, with deals pushed seamlessly into Auto/Mate for easier reporting and follow-up. The result was a banner quarter: a 10% increase in unit sales year‑over‑year, a 29% increase in total retail profit and a 12% rise in average front‑end profit, driven by faster lead response and more disciplined deal management.

Auffenberg Chevrolet Buick GMC

Barry Pannett

General Manager