Case Study: Dirito Brothers Volkswagen achieves 113% increase in website traffic and 22% more leads with DealerSocket

DealerSocket Powers Dirito Brothers Volkswagen’s Drive Into the Digital Age

Dirito Brothers Volkswagen in Walnut Creek, Calif., led by GM Kyle Ritola, faced rising local competition in Contra Costa County and wanted to modernize sales while preserving its reputation for transparency and repeat business. To digitize the customer experience and maintain showroom throughput, the dealership turned to long‑time partner DealerSocket, leveraging DealerSocket CRM (in use since 2011), Inventory+, a DealerFire website, and DealerFire’s PrecisePrice digital retailing tool.

DealerSocket’s integrated solution—PrecisePrice tied to DealerSocket CRM and desking, plus CRM features like Daily Checkout and Business Rules—streamlined online-to-lot handoffs, real‑time pricing adjustments, and lead management. The result: website traffic was up 113% year‑to‑date through May (66% from iOS), lead form submissions rose 22%, organic traffic climbed 176% year‑over‑year, and a DealerFire‑managed blog post earned over 32,000 pageviews and the No. 1 organic search spot—demonstrating DealerSocket’s measurable impact on digital reach and sales workflow.

Dirito Brothers Volkswagen

Kyle Ritola

General Manager