Case Study: Conicelli Autoplex achieves 25–30 additional deals per month and streamlines sales and customer experience with DealerSocket

Conicelli Autoplex Utilizes DealerSocket to Fire on All Cylinders

Conicelli Autoplex, a six-store Pennsylvania dealer group led by Digital Director Lori Hammond, needed a customizable CRM to automate and scale its unique sales and marketing approach across multiple rooftops and to centralize group-wide data. They selected DealerSocket’s CRM—later adding DealerSocket inventory management, data mining, CSI tools and RevenueRadar—to gain cross-site inventory visibility, customizable workflows, and unified reporting.

DealerSocket implemented a tailored CRM and RevenueRadar-driven data mining solution that enabled automated, targeted campaigns, cross-site vehicle matching, and a full customer 360 view. The deployment helped Conicelli send over 10,000 texts monthly, route positive reviews to forums (earning up to 5/5 ratings), and generate roughly 25–30 additional deals per month from service via RevenueRadar, while sales and marketing reports from DealerSocket support ongoing performance optimization and contributed to 12 WardsAuto e-Dealers Top 100 recognitions.

Conicelli Autoplex

Lori Hammond

Digital Director & Managing Partner