Case Study: Capitol Auto Group achieves improved lead tracking and accountability with DealerSocket

Capitol Auto Group Improves Tracking and Accountability With Dealersocket CRM

Capitol Auto Group, a three-store dealer group, needed a more user-friendly CRM to manage heavy internet traffic and improve accountability. Internet Director Matthew Casebeer, who oversees roughly 800 online leads per month and handles digital and DealerSocket CRM training, found their previous ADP Web CRM cumbersome and sought a solution with better tracking, reporting, and day-to-day visibility — choosing DealerSocket CRM.

DealerSocket implemented its CRM in April 2012, enabling campaign segmentation, business rules for automated follow-up, and easy lead tracking and reporting. As a result, Capitol Auto Group saw increased accountability—managers can pull daily reports and salespeople are more aware of tasks—and now efficiently tracks and follows up on approximately 800 online leads per month, supported by DealerSocket’s ongoing technical and support enhancements.

Capitol Auto Group

Matthew Casebeer

Internet Director