Case Study: Camelback VW Subaru Mazda achieves faster customer data capture and improved sales follow-up with DealerSocket MobileCRM

Camelback VW Subaru Mazda Captures More Data, More Quickly Using Mobilecrm

Camelback VW Subaru Mazda, led by General Manager Mark Exposito, needed a way to modernize sales processes and capture customer information more efficiently across a large campus where desktop access was limited. To engage a younger, tech‑savvy sales staff and make customers more comfortable sharing data, the dealership turned to DealerSocket’s MobileCRM.

DealerSocket’s MobileCRM gave salespeople iPad and phone access to customer records and a Sales Dashboard that lets managers monitor activity remotely. The result: Camelback VW Subaru Mazda captures more customer data more quickly, improves follow‑up, and boosts employee engagement and retention as staff embrace mobile tools—delivering measurable gains in data capture and day‑to‑day sales productivity.

Camelback VW Subaru Mazda

Mark Exposito

General Manager