Case Study: Brooklyn Mitsubishi achieves 65% sales growth and 52% profit lift with DealerSocket CRM + RevenueRadar

Brooklyn Mitsubishi Increased Sales 65% With Dealersocket CRM + Revenueradar™

Brooklyn Mitsubishi, under new leadership from Rudy T., faced an underperforming store sitting on 20 years of untouched customer data and needed a way to mine that data to own its primary marketing area (PMA). The dealership turned to DealerSocket, deploying DealerSocket’s CRM together with RevenueRadar to capture and act on historical and incoming leads.

DealerSocket implemented CRM features—RevenueRadar data‑mining, automated Business Rules for rapid lead reassignment, SocketTalk for phone/text follow‑up, and custom dashboards—so the BDC could handle ~100 leads/day and track every interaction. The result was rapid growth: 400 cars sold in the first four months of 2018, a 65% increase in sales year‑over‑year, a 52% rise in total gross profit, and 94% PMA capture.

Brooklyn Mitsubishi

Rudy T.