Case Study: BRAM Auto Group boosts inventory turn and front-end profit with DealerSocket Inventory+

BRAM Auto Group turns inventory every 14 days with DealerSocket

BRAM Auto Group, a multi-brand dealership in New Jersey, sought to implement a more disciplined, profit-first approach to its used vehicle inventory management. The company needed to improve turn rates and profitability by making more informed, data-driven decisions on pricing and which vehicles to stock. To meet this challenge, they utilized DealerSocket's Inventory+ product.

DealerSocket's solution provided BRAM Auto Group with powerful analytics through its Ideal Inventory Model, which identifies a dealership's core inventory—vehicles that perform well for them specifically. Using Inventory+'s data on market trends and internal performance, the group could optimize pricing and merchandising. This resulted in dramatically improved inventory turns, with one location turning stock every 14 days while averaging over $1,000 in front-end profit per vehicle.

BRAM Auto Group