Case Study: Nelson Automotive Family achieves unified inventory and streamlined lead management with DealerSocket

Bob Norris From Nelson Automotive Family Happy With Switch From VIN to DealerSocket

Nelson Automotive Family, led by Internet Manager Bob Norris, switched from VIN Solutions to DealerSocket after finding VIN too costly and lacking key features. Norris—who also manages BDC operations—adopted DealerSocket’s suite (including its Internet Lead Management/ILM, Employee Dashboard, Contact Manager and desking tools) to address product deficiencies and gain a more user-friendly interface for salespeople.

DealerSocket implemented a unified dealer platform that consolidated inventory across all five locations, provided one ILM while allowing five separate desking tools, and added a custom enhancement to dissect web leads by vehicle stock number. As a result, Nelson Automotive Family reports easier maintenance of teams, customers and reporting, stronger marketing and Business Rule capabilities, and improved visibility into dealership activity—outcomes Norris attributes directly to DealerSocket’s flexibility and responsiveness.

Nelson Automotive Family

Bob Norris

Internet Manager