Case Study: BMW of Tenafly achieves streamlined sales processes and increased repeat service visits with DealerSocket

BMW of Tenafly fine tunes sales processes, attracts returning service customers to their drive

BMW of Tenafly, led by GM Victor Sousa, needed to fine-tune sales processes and jumpstart a new sales staff while also increasing return visits to their service drive. They turned to DealerSocket, using tools such as the Sales DashBoard along with campaign and business rule manager functionality to gain better control of customers on the lot and expand outreach to past service customers.

DealerSocket implemented real‑time Sales DashBoard visibility and campaign/business-rule capabilities that let the team review missed opportunities and mine customers who previously declined service to resell with incentives. According to Victor Sousa, DealerSocket’s tools have given the dealership stronger control over in‑store customers, improved follow‑up on missed leads, and helped attract returning service customers.

BMW of Tenafly

Victor Sousa

General Manager