Case Study: Bill Robertson Nissan achieves higher used-car profits and smarter pricing with DealerSocket Inventory+

Bill Robertson Nissan Partners with Inventory+ Strategic Growth Manager

Bill Robertson Nissan, a Pasco, Wash. dealership, faced compressed used-car margins driven by e-commerce and needed sharper pricing and inventory decisions. They partnered with DealerSocket and adopted the Inventory+ solution, supported by a DealerSocket Strategic Growth Manager to provide hands-on, strategic guidance.

DealerSocket delivered Inventory+ (including the TrueTarget pricing tool and a mobile appraisal app) plus proactive SGM consultations, enabling better market-based pricing, faster appraisals, and streamlined repricing/merchandising. That approach produced measurable impact — one SGM-recommended price increase generated $2,000 in incremental gross profit — along with responsive after-hours support that kept operations moving.

Bill Robertson Nissan

Will Robertson

Used Car Manager