Case Study: Apple Honda achieves 52 monthly Internet deals and wins Internet Sales Dealership of the Month with DealerSocket CRM

Apple Honda Wins Automotive internet sales dealership of the month using dealersocket CRM

Apple Honda, an auto dealership in Long Island, faced weak accountability and poor note-taking with their previous CRM (Reynolds & Reynolds Contact Management) and needed a better way to drive and track Internet sales. They switched to DealerSocket CRM to improve follow-up, reporting and sales processes.

Using DealerSocket (integrated with VAuto) Apple Honda standardized prospect entry, kept the Sales Tracking Report front-and-center, and implemented extended follow-up (180 days for Internet leads, one year for lease portfolios). The DealerSocket-driven processes helped Apple Honda achieve 52 Internet deals per month with just 2.5 reps, enabled two-deal-per-customer opportunities via trade-in matching, and boosted sales across departments.

Apple Honda

Eric Nichols