Case Study: Ticketmaster achieves unified real-time marketing insights and faster growth with Datorama

Ticketmaster leverages Datorama to connect marketing to business growth across all channels, campaigns, and clients

Ticketmaster, the global leader in live event ticketing, faced a high‑velocity, cross‑channel marketing challenge: thousands of campaigns across channels, devices, and clients generated disparate, fast‑moving data that needed to be centralized for real‑time optimization. Ticketmaster’s Blue Digital selected Datorama’s marketing intelligence platform (including its TotalConnect integrations and reporting features) to unify, harmonize, and visualize data so teams could act quickly and scale performance.

Using Datorama, Ticketmaster consolidated nearly 300 data streams via APIs and machine‑learning integrations, built templated and custom dashboards, automated reporting and billing, and gave clients and executives real‑time visibility. The results were measurable: 30% year‑over‑year revenue growth for Blue Digital, a 2x increase to 2,000+ monthly campaigns, more than 120 hours saved per month, up to a 30% performance lift for clients, and 99% data integrity — all delivered through Datorama.

Ticketmaster

Gosha Khuchua

Senior Director of Digital and Programmatic Media