dataxu
34 Case Studies
Case Study: OUTDOOR CUSTOM SPORTSWEAR LLC achieves 1.81x increase in qualified digital engagement with dataxu
A dataxu Case Study
Using geographic data to deliver personalized TV experiences
dataxu, a programmatic advertising platform that helps marketers connect with real people across channels, partnered with Columbia Sportswear to drive qualified online engagement among Outdoor Enthusiasts and local Shoppers in key Montana markets. Columbia needed to deliver market-specific messaging via unique TV creatives while accurately measuring which dayparts, networks and programs reached the most relevant consumers.
Using dataxu’s programmatic Linear TV solution, the teams executed and tracked unique local TV spots from a single platform and measured cross-device lift in online engagement. The campaign delivered a 1.81x increase in qualified digital engagement during flight, with site traffic returning to within 1% of the pre-campaign baseline after completion, while simplifying planning, execution and reporting across markets.
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