Case Study: Lexus achieves 63% better conversion volume with dataxu Market Pulse

Team One & Lexus go programmatic at national scale

Lexus and its agency Team One faced the challenge of allocating digital ad spend effectively across 110 fragmented markets, spanning both New Car and Certified Pre-Owned campaigns. They needed a better way to determine local investment levels without underfunding some markets or oversaturating others, and turned to dataxu’s Market Pulse technology for help.

Using the dataxu programmatic marketing platform, 12 pulse experiments were run in representative markets to model how different investment levels affected performance. Dataxu’s analysis produced market-specific recommendations that Team One used to improve media efficiency, leading to a 63% increase in conversion volume and a 28% improvement in global KPI performance for Lexus.

Lexus