Case Study: Schneider Electric achieves a global, data-driven programmatic marketing transformation with dataxu

Schneider Electric transforms its digital marketing through data

Schneider Electric, a global leader in energy management and automation, needed greater control and efficiency over digital marketing across multiple regions and independently budgeted business units. Agency-run campaigns left them with fragmented data, limited cross-business targeting and slow optimization, prompting a move to a more unified, data-driven approach.

Partnering with dataxu under an MSA, Schneider deployed customized TouchPoint accounts, a Universal Site Tag, OneView DMP and Bombora intent data, and leveraged private marketplace buys and full-funnel creative sequencing. The programmatic solution enabled pan-regional campaigns, better targeting and consolidated reporting, supported a transition to an in-house team, and drove measurable results — for example the EcoStruxure campaign delivered 140M impressions, 157K clicks, 153 leads and positive Nielsen brand-lift while improving efficiency and optimization.

Schneider Electric

Alexander Pasch

Programmatic Lead