Case Study: Ford achieves 20% lift in shopping outcomes with dataxu's Guaranteed Media solution

Programmatic approach to media drives 20% lift in outcomes

dataxu, a data-driven marketing software company, partnered with Ford to test whether applying programmatic tactics to premium, guaranteed digital buys could improve performance. Ford typically reserved large digital budgets for guaranteed placements on premium, endemic sites; they asked dataxu to measure the incremental benefit of matching the right offer to the right consumer at the impression level.

dataxu’s Guaranteed Media solution assessed each consumer’s position in the purchase funnel and delivered the most relevant creative across vehicle types. In a test of 15 campaigns, 15 creative variations and 19+ Intender Audiences (with a control arm run in random rotation), the programmatic approach lifted key shopping outcomes—like Request A Quote—by 20% versus the baseline.

Ford