Case Study: Nara Media (London independent agency) achieves improved campaign ROI with dataxu

Nara Media adds value for its customers with a trusted technology partnership

Nara Media is a London-based independent agency founded by Lloyd and Bengü Davies that helps major advertisers hit performance and growth targets through data-driven creative, sophisticated analysis and optimisation. Faced with a rapidly evolving ad-tech ecosystem and client demands for digital transformation, Nara needed a trustworthy, scalable technology partner to deliver strong campaign results while maximising ROI and freeing the agency to focus on client service.

After testing several DSPs for a top media and entertainment client, Nara chose dataxu for its superior test performance and industry-leading TouchPoint™ platform. dataxu provided hands-on onboarding, 24/7 learning resources, and ongoing support, enabling Nara to run and optimise successful pan‑European campaigns in entertainment and gaming. The client continued to book further campaigns, and Nara now spends more time growing client relationships and the business thanks to a reliable, high-performing tech partnership.

Nara Media

Lloyd Davies

Co-Founder