Case Study: Lexus achieves 63% conversion lift and 28% KPI improvement with DataXu Market Pulse

Lexus Drives Results With Dataxu Market Pulse Techology

Lexus, working with agency Team One, faced the challenge of allocating digital ad budgets effectively across 110 regional markets for both New Car and Certified Pre-Owned sales—risking underinvestment that would fail to drive showroom traffic or overinvestment that would oversaturate local audiences. To solve this, Lexus partnered with DataXu to test and model local market responses to varying investment levels.

Using DataXu’s programmatic Market Pulse technology, Team One ran 12 representative pulse experiments to build a response model and generate market-specific investment recommendations. Dealers implemented the recommendations within weeks, delivering a 63% improvement in conversion volume and a 28% improvement in global KPI, helping Lexus outperform local competitors and achieve a notably strong sales quarter.

Lexus