Case Study: Labelium cuts CPM by 33% and boosts video completions with dataxu

Labelium Reduced CPM by 33% & Increased Video Completions

Labelium, a global leader in media and entertainment, engaged DataXu to amplify reach across French internet users while driving high engagement and a strong video completion rate — all at a low cost per view. The primary challenges were expanding reach, maintaining a low CPV, and maximizing video completions across regional and time-of-day variations.

DataXu ran Run‑of‑Network and Run‑on‑Sites campaigns across 30 leading French video publishers, optimizing by creative, region and time. The campaign delivered more than 3 million impressions, achieved a CPV of €0.01 (over 220,000 video completions) with a >60% completion rate, and reduced CPM by 33% (saving more than €60,000). Valuable audience insights included strong performance among 25–34 year olds and peak results in southeast France during weekend evenings.

Labelium

Julien Duval

Associate Director, Labelium Inside