Case Study: Imomad (media agency) achieves 11% order volume lift for YOGIYO with dataxu’s TouchPoint

Imomad - Customer Case Study

YOGIYO, a South Korean food delivery service, tasked media agency Imomad with increasing brand awareness and in-app engagement. The client wanted to test addressable TV—previously unavailable in APAC outside Australia—via leading IPTV networks to reach specific households and drive measurable outcomes.

Imomad used dataxu’s TouchPoint™ DSP to serve 30-second programmatic TV ads to targeted IPTV set-top boxes across premium channels (tvN, SBS PLUS, JTBC), combining set-top box and online data to target content viewers and retarget computer users on their TVs. Within one week the campaign drove a 15% lift in TV brand awareness, a 5% increase in app installs, and an 11% rise in order volume.

Imomad

Julia Won

Account Manager