Case Study: Adgenda (high-end property media agency) achieves a 50%+ cut in CPA to £184.75 with dataxu

High-end property development company lowers CPA by over 50%

dataxu partnered with Adgenda, a media agency serving a high-end property client that had launched a new website and needed to drive both awareness and brochure downloads while keeping cost per acquisition (CPA) at £500 or less. The challenge was to reach the right high-value audience segments and deliver measurable cross-channel results for both awareness and acquisition goals.

Adgenda used dataxu’s TouchPoint™ DSP and OneView™ identity/data management to target Legal, Healthcare and Media professionals (plus an additional segment identified from first‑party data), combine keyword targeting and a LinkedIn private marketplace, and track cross‑device journeys. The campaign generated 20.2K clicks and a final CPA of £184.75 (less than half the target and four times better than prior campaigns), revealing that mobile drove awareness while desktop produced most conversions—insights shaping future strategy.

Adgenda