Case Study: Duncan Channon achieves 3X social reach with dataxu OneView

Duncan Channon uses OneView™ to extend social reach by 3X

dataxu helps marketers use data-driven advertising to reach real people across channels. Working with agency Duncan Channon, they faced the common marketer’s challenge of simultaneously selling a new product and growing brand awareness—needing broad reach, the right messaging, and efficient lower-funnel performance across social platforms like Facebook and Instagram.

Duncan Channon used dataxu’s OneView identity and data-management tech to convert first-party cookie audiences into device IDs and expand that seed audience to connected IDs, amplifying reach 3X versus the original cookie-based audience. The OneView audience produced 364% more unique users on Instagram and delivered 44% more efficient CPMs on Facebook compared with a traditional pixel-based retargeting approach.

Duncan Channon