Case Study: American Signature Inc. achieves 5X ROI and boosts sales with dataxu Connected TV

American Signature Inc. controls reach and frequency with Connected TV

American Signature Inc., a major furniture retailer, wanted to extend traditional TV creative into emerging formats to reach cord‑cutters, streamline campaign workflow, measure attribution for big‑screen ad investments, and uncover customers’ purchase journeys.

Partnering with dataxu’s TouchPoint platform, ASI ran a household‑targeted Connected TV campaign that linked CTV impressions to shopping and purchases across desktop, tablet and mobile. The effort drove a 5× ROI on directly attributed sales, achieved a 95% ad completion rate, showed diminishing returns after 18 exposures per week, and saw 90% of online purchases occur within 20 days of CTV exposure.

American Signature Inc.

Stephen Haffer

CEO/EVP of Omni-Channel Customer Engagement