Case Study: All About Media achieves full control, increased transparency and higher ROI with dataxu's TouchPoint

All About Media increases transparency & optimization with TouchPoint™

All About Media (AAM) is a full-service Australian media agency with more than a decade of experience and a dedicated practice, ViewSpotter, focused on delivering measurable returns on ad spend. AAM struggled with digital buys and reporting because reliance on external publishers meant limited targeting at scale, low transparency and fragmented, slow reporting that undermined timely optimization.

AAM implemented dataxu’s TouchPoint DSP and ClearSight analytics to power an in-house trading desk, gaining cross-device targeting, machine‑learning optimization and consolidated real-time reporting. The result was complete control over buys, increased client transparency, faster and better campaign optimization, improved cost-per-lead and more efficient processes that freed media buyers to focus on strategic work.

All About Media