Case Study: Total Wine & More improves candidate experience and attracts more diverse candidates with Datapeople

How Total Wine & More Manages Explosive Growth Without Losing Culture

Total Wine & More, a large wine and spirits retailer, faced the challenge of managing explosive growth and hiring thousands of employees while maintaining its company culture and building a diverse workforce that reflected its customer base. To achieve more sophisticated recruiting, they partnered with Datapeople to improve their job descriptions and ensure they were welcoming to candidates from every background.

Using the Datapeople platform, the team gained guidance on their job description content, which helped them better convey the company's brand and create a more positive candidate experience. This solution resulted in a more qualified and diverse candidate pool. Measurably, Datapeople's job scoring feature helped Total Wine & More raise its average job score from the low 30s to 82 in just four months, directly impacting the quality of their hiring.

Total Wine & More

Vanessa Bernarding

Vice President of Human Resources