Case Study: PaperCut boosts brand consistency and diverse hiring with Datapeople

How PaperCut Uses Job Descriptions to Boost Brand and Diversity

PaperCut, an Australian print management software company, wanted their job descriptions to serve as powerful branding tools that accurately represented their unique culture and also helped them attract more diverse candidates. They partnered with the vendor Datapeople to refine their job posts, aiming to create a consistent tone of voice and remove barriers that might discourage applicants from various backgrounds.

Using the Datapeople platform, PaperCut was able to craft job descriptions that authentically conveyed their brand and coffee culture while making the language more inclusive. This solution helped them present a clear and accurate picture of roles and the company, leading to positive candidate feedback. Datapeople also provided measurable benefits by helping PaperCut address regional diversity challenges, such as the known scarcity of female applicants for tech roles in Australia.

PaperCut

Laura

Global Talent Acquisition Manager