Case Study: One Acre Fund attracts 30% more qualified applicants with Datapeople

How One Acre Fund Attracts 30% More Qualified Applicants Using Datapeople

One Acre Fund, a farming non-profit serving smallholder farmers across Africa, needed to hire more locally to build stronger customer relationships and improve candidate quality. However, its recruiting team struggled with inconsistent job descriptions and, especially, overqualified roles that were limiting the candidate pool and attracting too many unqualified applicants.

Using Datapeople’s platform to standardize and improve job descriptions, One Acre Fund reduced overqualification and aligned roles more closely with local talent markets. As a result, the organization doubled its average job score, and its on-market roles attracted 30% more applicants overall, 40% more qualified applicants, and more female applicants, while also shortening time-to-fill and reducing no-hire searches.

One Acre Fund

Emilie Umuhire

Recruitment Sourcing and Outreach Associate