Case Study: Vidcaster achieves expanded addressable market and rapid pipeline growth with Datanyze

Vidcaster Expands Addressable Market by Finding New, Qualified Accounts

Vidcaster, a video marketing platform, struggled with an inconsistent pipeline strategy: sales relied on static lists with little context and marketing spent too much time qualifying inbound leads instead of doing discovery. This limited their ability to find the most promising prospects and expand their addressable market.

By adopting Datanyze, Vidcaster built named account lists for each rep using industry, revenue, location and current technology signals, used the Insider browser extension to pre-qualify inbound leads for budget and fit, and leveraged Alerts to identify when prospects dropped competitors’ tools. The result was faster, data-driven outbound prospecting, reduced time spent qualifying leads, and a larger pool of highly qualified sales opportunities.

Vidcaster

Erik Ducker

Demand Generation