Case Study: Verified First achieves a 50% increase in Total Addressable Market with Datanyze

Verified First Increases its Total Addressable Market by 50%

Verified First, a leading background and drug-screening provider, needed a way to find and target companies that fit its ideal customer profile—specifically organizations using Applicant Tracking Systems (ATS) that signal readiness to adopt its SaaS integration. Director of Marketing Amanda Hundt sought a data partner that could monitor ATS usage, deliver accurate contact information, and seamlessly enrich leads and accounts in Salesforce.

They chose Datanyze, which tracks nearly 200 ATS solutions and provides targeting reports and Salesforce enrichment. Within weeks Verified First launched outbound campaigns, discovered hundreds of previously overlooked accounts, grew its total addressable market by over 50%, and shifted sales conversations from basic qualification to value-driven engagement with more accurate contacts.

Verified First

Amanda Hundt

Director of Marketing