Case Study: Uberflip achieves 50% faster lead qualification and refined account-based marketing with Datanyze

Uberflip Improves Lead Scoring and Refines Account-Based Process Using Datanyze

Uberflip, a Toronto-based SaaS content experience platform, faced an influx of inbound leads but lacked up-to-date firmographic and tech-stack data to score and prioritize them accurately. This led to poor fit showing up in lists, lost rep productivity, and days spent manually researching and appending data into HubSpot.

By adopting Datanyze’s Technology Tracking and its HubSpot integration, Uberflip automated enrichment with real-time tech stack and firmographic signals, improved lead scoring and account selection, and enabled an account-based approach. The change cut pre-call qualification time by roughly 50%—research went from days to hours—better aligned sales and marketing, and helped reps engage the right prospects more effectively.

Uberflip

Hana Abaza

Vice President of Sales