Case Study: Springbot achieves a filled pipeline of ideal customers and boosts sales effectiveness with Datanyze

Springbot Boosts Effectiveness of Sales Team Using Datanyze

Springbot is an Atlanta-based SaaS eCommerce marketing platform for small and medium merchants that integrates with Shopify and Magento. To scale sales, the team needed to consistently fill its funnel with prospects that matched a strict ideal customer profile (ICP), but purchased lists and other intelligence tools produced CRM discrepancies, poor-fit leads and hours of manual fact-checking and data entry that slowed discovery and growth.

By adopting Datanyze’s Technology Tracking and Salesforce integration, Springbot could build targeted lists using firmographic, geographic and technology criteria and push clean contact data directly into Salesforce. The change cut hours of administrative work per rep, sped ramp time for new sellers, boosted sales confidence and effectiveness, and helped the team fill the pipeline with higher-quality prospects and close more deals.

Springbot

Austin DeAngelis

Dir. of Sales and Business Development