Case Study: LeanData achieves targeted, data-driven selling and accurate CRM enrichment with Datanyze

LeanData Takes A Data-Driven Sales Approach

LeanData, a Sunnyvale‑based SaaS provider of account‑based lead management for B2B sales, faced scattered and incomplete lead data as it scaled. Leads and accounts arrived from multiple sources, prospecting was often outsourced, and the sales team lacked a way to prioritize accounts—leaving reps unsure where to focus their time.

To fix this, LeanData’s sales ops leader used Datanyze to append technographic and firmographic data, discovered that top customers used Marketo or Eloqua, and built targeted lists with Datanyze Targeting. Enriching records via a Salesforce integration eliminated duplicates and kept CRM data accurate, enabling reps to focus on the right accounts, accelerate opportunities, and improve prospecting efficiency.

LeanData

Jonathon J. Leon Guerrero

LeanData