Case Study: KnowledgeTree achieves 3x growth in qualified accounts with Datanyze

KnowledgeTree Enlists Datanyze to Bolster Account-Based Selling Strategy

KnowledgeTree, a Raleigh-based SaaS provider of sales enablement software that uses data science to recommend winning content inside Salesforce, needed to better define and reach its ideal customers. The marketing team adopted an account-based approach but found existing firmographic data incomplete and unreliable, preventing them from accurately scoring and prioritizing target accounts.

By integrating Datanyze’s firmographic and technographic data and using the Datanyze Insider extension, KnowledgeTree built a precise ideal-customer profile, expanded its target account list 3x, and identified the top 20% of accounts most likely to convert. Reps used account snapshots to warm up outreach, replacing cold calls with informed, relevant conversations that accelerated engagement and demo opportunities.

KnowledgeTree

Peter Mollins

Vice President of Marketing