Case Study: Kissmetrics achieves 34% of outbound sales with Datanyze

Kissmetrics Co-Founder Attributes 34% of Outbound Sales to Datanyze

Kissmetrics, a SaaS leader in web analytics and conversion optimization, struggled with inefficient outbound sales: reps were spending time on the wrong prospects because firmographic and website-technology data quickly became outdated, causing missed priorities and poor targeting.

By adopting Datanyze’s sales intelligence—real‑time firmographic and website-technology data with seamless Salesforce enrichment—Kissmetrics created focused prospect lists, improved outreach relevance and credibility, and built custom dashboards. The result: Datanyze-sourced opportunities account for about 34% of closed outbound business and keep the CRM up to date.

Kissmetrics

Neil Patel

Co-founder, KISSmetrics