Case Study: HubSpot achieves 3x more opportunities and faster lead qualification with Datanyze

HubSpot Slashes Time Spent Qualifying Flood of Inbound Leads

HubSpot, a leading inbound marketing and sales platform used by thousands of customers worldwide, was inundated with inbound leads and losing valuable selling time to manual prospect research. Sales reps relied on disparate data sources to qualify leads and often missed timely opportunities when prospects added or dropped web technologies.

After integrating Datanyze into their CRM, HubSpot can now see technologies on prospect domains, receive email alerts for tech changes, and automatically route leads to the right sales teams while tailoring marketing messages. The change sped up qualification, improved lead assignment accuracy, and boosted conversion — accounts flagged by Datanyze were three times more likely to become opportunities, allowing reps to spend more time closing deals.

HubSpot

Sara Davidson

Marketing Operations