Case Study: Dyn achieves smarter lead scoring and more targeted prospecting with Datanyze

Dyn Discovers New Target Markets and Improves Lead Scoring System

Dyn's sales and marketing team was spending time on the wrong prospects and relied on a limited lead-scoring system that only used demographic data like title, company size, and revenue. They needed smarter signals to know when to reach out and better insights to inform product decisions and improve customer experience.

By adopting Datanyze, Dyn uses Alerts and Targeting to identify the right companies at the right time and enhanced lead scoring that factors in prospects’ current technologies and when those tools were added or dropped. The product team also leverages this tech-usage data to guide the roadmap. As a result, Dyn closes deals faster, has more predictive and accurate outreach, and equips sales with richer context for more engaging conversations.

Dyn

Josh Delisle

VP of Sales, North America