Case Study: DoubleDutch achieves 25% more opportunities and 10-day faster close times with Datanyze

DoubleDutch SDR Team Increases Opportunity Output by 25%

DoubleDutch is a San Francisco–based SaaS provider of mobile apps and analytics for events and conferences. Although their sales team was efficient, VP of Sales Russ Hearl needed to shorten the sales cycle and boost conversion because SDRs were wasting time on poorly qualified accounts — they knew their ideal customer profile but lacked firmographic and tech-stack data, requiring an extra, time-consuming qualification step and leaving reps less confident on calls.

By adding Datanyze as a sales-intelligence layer (Targeting to find accounts with complementary marketing/event tech and Alerts to signal the ideal outreach moment), DoubleDutch gained actionable prospecting data and timing signals. The result: a 25% increase in opportunities booked by the SDR team, deals closing almost 10 days faster, higher-quality conversations, shorter sales cycles, and stronger revenue growth.

DoubleDutch

Russ Hearl

VP of Global Sales Development