Case Study: Captora achieves $5.5M in qualified outbound pipeline in one quarter with Datanyze

Captora Generates $5.5M Of Qualified Pipeline In One Quarter

Captora, a Mountain View–based digital marketing acceleration platform, struggled to get its solution in front of key decision-makers because purchased static lead lists were quickly outdated and full of inaccurate contact and firmographic data, forcing reps to spend time fixing records instead of selling.

By switching to Datanyze’s real‑time sales intelligence, Captora built dynamic, targeted account lists based on firmographics and technology signals and used alerts to engage prospects at the right moment; the change generated $5.5M of outbound qualified pipeline in one quarter and now produces millions in pipeline each quarter while letting reps focus on selling rather than data cleanup.

Captora

Steve Dodsworth

Director of Sales Development