Case Study: Act-On achieves 35 new opportunities and major email engagement gains with Datanyze

Act-On Uncovers 35 Hidden Opportunities with Technology Data

Act-On faced declining engagement from broad email programs and needed a way to better target prospects: specifically to find companies without marketing automation, understand the technologies those prospects were using, and give sales richer, more actionable prospect data.

By powering outbound campaigns with Datanyze technology data, Act-On saw a 200% increase in open rates and nearly a 300% increase in click-through rates, created 35 qualified opportunities since June (with several turning into closed deals), and enabled sales to have more targeted, technology-informed conversations—moving away from one-size-fits-all messaging.

Act-On

Melissa Wagner

Marketing Programs Manager