Case Study: Outreach achieves a 50% increase in meetings booked and accelerated SDR productivity with Datanyze

Accurate Data & Streamlined Workflows Boost Outreach’s SDR Productivity

Outreach, a Seattle-based SaaS provider in outbound engagement, helps sales teams automate personalized messaging and workflow management. VP of Sales Mark Kosoglow faced a major challenge: SDRs were spending too much time researching poor-quality contact data, with as much as a 40% email bounce rate, which hurt productivity, morale and pipeline momentum.

Integrating Datanyze’s Email Finder into Outreach consolidated prospecting, contact discovery and campaign upload into a single workflow, letting reps fully prospect 20 accounts in under three hours. Within two weeks, productivity in key areas rose nearly 50%, meetings booked increased 50%, bounce rates dropped, and reps reclaimed time to focus on selling.

Outreach

Mark Kosoglow

VP of Sales