Case Study: Bird (formerly MessageBird) grows revenue and improves retention with DataFox

SparkPost grew revenue and improved retention by operationalizing a target account strategy

Bird (formerly MessageBird) used DataFox to solve a common go-to-market challenge: getting a consistent, accurate way to focus sales, marketing, and customer success on the right target accounts. The company needed to better identify high-value prospects and stop wasting time on accounts outside its ideal market.

DataFox implemented account data management, account scoring, and growth signals to enrich account data, apply customizable scoring based on ICP criteria, and surface real-time alerts. With DataFox, Bird improved efficiency and alignment across teams, identified 1,300 new target accounts, enriched 41,000 accounts, and updated 1,100 Marketo leads per week, helping increase conversion rates, improve campaign ROI, and support stronger retention.

Bird (formerly MessageBird)

Daniel Chalef

SVP of Growth