Case Study: Sigstr achieves upmarket growth and higher contract values with DataFox

Sigstr increased sales and went upmarket using account scoring and data-driven sales territories

Sigstr, a relationship marketing platform founded in 2013, wanted to fuel rapid growth by moving upmarket and building a repeatable, predictable revenue strategy. To support that shift, Sigstr worked with DataFox to create a scalable account-based approach centered on the right accounts and giving every rep an equal chance to hit quota, using company data, account scoring, and CRM data management.

DataFox helped Sigstr operationalize a data-driven territory model with account data enrichment, recurring data refreshes, company growth signals, and credible account scoring integrated into Salesforce. The result was a stronger sales motion with a 42% increase in first meetings with ideal customer profiles and a 113% quarter-over-quarter increase in deal size, while also improving sales velocity, win rates, and maintaining stable deal cycles.

Sigstr

Kevin Vanes

Vice President of Sales