Case Study: LinkSquares achieves better account prioritization with DataFox

LinkSquares used DataFox to Build a Custom Account Scoring Model and Surface Best-Fit Accounts

LinkSquares, a high-growth contract analytics company, needed a stronger foundation for its account-based strategy. CEO Vishal Sunak was looking for a strategic data partner that could provide reliable account data and help the team prioritize the right target accounts more effectively. LinkSquares chose DataFox for its high-quality account information and account scoring capabilities.

DataFox delivered hard-to-find firmographic, technographic, and signal data, along with transparent, controllable account scoring that LinkSquares could refine over time. The result was a targeted universe of prospect accounts, greater trust in account scores across the sales team, and a scoring model that improved with feedback. With DataFox, LinkSquares also removed low-value keywords from scoring criteria and immediately saw better fit and stronger focus on the accounts that mattered most.

LinkSquares

Vishal Sunak

Co-Founder and Chief Executive Officer