Case Study: BrightTALK identifies thousands of target accounts with DataFox

BrightTALK - Customer Case Study

BrightTALK, a webinar and video platform for marketers, needed a scalable way to understand where their customers and prospects would be at conferences so they could plan outreach and meetings more effectively. The challenge was that participant data was hard to find, making it difficult to build a reliable conference strategy.

DataFox provided BrightTALK with conference intelligence, including participant data, account insights, TAM expansion tools, and Salesforce integration to prioritize the most relevant events. With DataFox, BrightTALK identified 15,000 target accounts, uncovered 1,500 accounts that were not tagged correctly in CRM, and found 10,000 new accounts not previously in Salesforce, giving the team full visibility into hundreds of conferences and helping SDRs book meetings in advance.

BrightTALK

David Pitta

Chief Marketing Officer